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    <loc>https://stevenford.xyz/about</loc>
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    <lastmod>2025-03-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e390e88e9f0950b828b959/20926069-48eb-41cb-aaa2-10f98b38c007/LIHeadshot.jpg</image:loc>
      <image:title>About - Hi, I’m Steve.</image:title>
      <image:caption>After an unremarkable music career, I discovered a passion for helping others. For several years I worked in mental health treatment centers while pursuing a degree in Psychology, with an emphasis on Cognitive Neuroscience. Eventually, I discovered Human Factors and User Experience Research. I found that I could make people’s lives better by advocating for them with well-crafted research. I am currently a Ph.D. candidate in the Human Factors and Cognitive Psychology program at the University of Central Florida. I have two main lines of academic research. The first looks at how we use spatial and functional relationships between objects to visually search our environment. The second examines the use of objective and passively collected behavioral data (eye and mouse movements) for usability benchmarking. When I am not working, you can usually find me at home with my wife and two daughters. I am an audiobook junkie and obsessive guitar player. I would love to connect to discuss how I can turn data into insights that make your users safe and happy.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stevenford.xyz/projects-2</loc>
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    <lastmod>2021-08-13</lastmod>
    <image:image>
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      <image:title>Studies - Effects of Reward on Categorical Visual Search.</image:title>
      <image:caption>Here I am going to describe specific studies I’ve worked on and put trial videos (eye movements and continuous eeg could look cool).</image:caption>
    </image:image>
    <image:image>
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      <image:title>Studies - Search Guidance from the Relative Arrangment Between Objects.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stevenford.xyz/curriculum</loc>
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    <lastmod>2022-04-05</lastmod>
  </url>
  <url>
    <loc>https://stevenford.xyz/new-page-1</loc>
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    <priority>1.0</priority>
    <lastmod>2025-03-02</lastmod>
  </url>
  <url>
    <loc>https://stevenford.xyz/projects</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-03-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e390e88e9f0950b828b959/1628816242601-DMZD85Y1JQ7KEGN062Z8/hfes.gif</image:loc>
      <image:title>Projects - Human Factors and Ergonomics Society (HFES)</image:title>
      <image:caption>I’m the current President of the University of Central Florida HFES chapter. This is one of my favorite activities. I get to talk about human factors and have fun with my friends. In previous years I severe as the Treasurer and Historian for the chapter. For the past several years I also served as a reviewer for conference submissions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e390e88e9f0950b828b959/1629123755751-X2DYKHPUZXYJNUN05R62/LOGO+NEW+VECTOR.jpg</image:loc>
      <image:title>Projects - American Plant Exchange</image:title>
      <image:caption>Tobias Keene, D.D.S. Hailing from Richmond, Virginia, Dr. Tobias Keene brings a bit of unabashed Southern hospitality to all his patients. He moved to Washington, D.C. over thirty years ago as a freshman at Ivy College. Right after graduation, he attended World University’s School of Dentistry. Before opening Keene Dental in 1994, he worked for free clinics and some of the finest practices in the District. He is part of the 123 Dental Association and stays up-to-date on the latest dental discoveries. When not striving to keep his patients happy and healthy, he’s enjoys hiking with his family in Rock Creek Park.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e390e88e9f0950b828b959/1628733090255-ZVJ3BELO850O4OE9TLUA/iux.png</image:loc>
      <image:title>Projects - iUX Academy</image:title>
      <image:caption>In addition to my work with the Navy and American Plant Exchange, I am the Manager of the Industry Based User Experience Academy (iUXA) at the University of Central Florida. I am in charge of bringing in industry projects, conducting user experience research, and managing the web page. For more information click here. Recently, I leveraged the help of the academy to further research efforts with American Plant Exchange. This effort resulted in a proceeding paper for the Human Factors and Ergonomics Society.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e390e88e9f0950b828b959/1628732817313-I37MMQ2BZVENVQHNV3TG/nawctsd.jpg</image:loc>
      <image:title>Projects - Naval Air Warfare Center Training Systems Divison (NAWCTSD)</image:title>
      <image:caption>I recently worked as a research assistant for the Simulation Training Research to Improve Knowledge and Effectiveness (STRIKE) Lab on a project that explored cross-domain adaptive training for learning Morse code.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e390e88e9f0950b828b959/32e1da6c-2735-4440-9093-128b4152e605/Embraer-logo.png</image:loc>
      <image:title>Projects - I briefly worked as a Human Factors Consultant for the aerospace company Embraer. A small team of us worked on an ergonomic assessment for the logistics department at their facility in Melbourne, Florida.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e390e88e9f0950b828b959/1628731985221-FQYF00UOCF1SUDWTX261/Psychology-Panorama2.jpg</image:loc>
      <image:title>Projects - Attention and Memory Lab</image:title>
      <image:caption>My primary academic research uses electrophysiology and eye-tracking to examine the interplay between memory and visual attention.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stevenford.xyz/ucf</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-02-25</lastmod>
    <image:image>
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      <image:title>UCF</image:title>
    </image:image>
    <image:image>
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      <image:title>UCF</image:title>
    </image:image>
    <image:image>
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      <image:title>UCF</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stevenford.xyz/portfolio</loc>
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    <lastmod>2025-03-02</lastmod>
  </url>
  <url>
    <loc>https://stevenford.xyz/portfolio/embraer</loc>
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    <priority>0.5</priority>
    <lastmod>2025-03-02</lastmod>
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  <url>
    <loc>https://stevenford.xyz/portfolio/nawctsd</loc>
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    <priority>0.5</priority>
    <lastmod>2025-03-02</lastmod>
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      <image:title>Portfolio - Naval Air Warfare Center Training Systems Division (NAWCTSD)</image:title>
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    <image:image>
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      <image:title>Portfolio - Naval Air Warfare Center Training Systems Division (NAWCTSD)</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847357814-SZ205VXUQGAN268M8A18/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Portfolio - Naval Air Warfare Center Training Systems Division (NAWCTSD)</image:title>
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    <image:image>
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      <image:title>Portfolio - Naval Air Warfare Center Training Systems Division (NAWCTSD)</image:title>
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  </url>
  <url>
    <loc>https://stevenford.xyz/portfolio/iux</loc>
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    <lastmod>2025-03-02</lastmod>
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      <image:title>Portfolio - iUX Academy</image:title>
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    <image:image>
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      <image:title>Portfolio - iUX Academy</image:title>
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    <image:image>
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      <image:title>Portfolio - iUX Academy</image:title>
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    <image:image>
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      <image:title>Portfolio - iUX Academy</image:title>
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    <image:image>
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      <image:title>Portfolio - iUX Academy</image:title>
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      <image:title>Portfolio - iUX Academy</image:title>
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    <image:image>
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      <image:title>Portfolio - iUX Academy</image:title>
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  <url>
    <loc>https://stevenford.xyz/portfolio/onr</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-02</lastmod>
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    </image:image>
    <image:image>
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    </image:image>
    <image:image>
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    </image:image>
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  <url>
    <loc>https://stevenford.xyz/portfolio/usf</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847904251-HVHUK3T1H2QCY05DRHU3/image-asset.jpeg</image:loc>
    </image:image>
    <image:image>
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    </image:image>
    <image:image>
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    </image:image>
  </url>
  <url>
    <loc>https://stevenford.xyz/portfolio/axon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847346453-9Q5OWQYQKLUYSEI8HTQ9/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Portfolio - Axon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847347374-LRJZY9Z3THYAKKDMSW3J/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Portfolio - Axon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847345694-G1GWR6PECV9YV30U4V72/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Portfolio - Axon</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847344987-MHQ4KNDFGIGPTF2COZ6C/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Portfolio - Axon</image:title>
    </image:image>
    <image:image>
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      <image:title>Portfolio - Axon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847343275-2K532N6VSN9EQGN24WT6/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Portfolio - Axon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847342706-683IB8RMYZTUU4LFBADF/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Portfolio - Axon</image:title>
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  </url>
  <url>
    <loc>https://stevenford.xyz/portfolio/amplex</loc>
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    <priority>0.5</priority>
    <lastmod>2025-03-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847341420-H8BGVV7QHLUZ41NQKDDO/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Portfolio - American Plant Exchange</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847340763-INL9ICD0DK2G1M8D7C0L/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Portfolio - American Plant Exchange</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847340215-08399OG7B1B8UI9HK97O/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Portfolio - American Plant Exchange</image:title>
    </image:image>
    <image:image>
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      <image:title>Portfolio - American Plant Exchange</image:title>
    </image:image>
    <image:image>
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      <image:title>Portfolio - American Plant Exchange</image:title>
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    <image:image>
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      <image:title>Portfolio - American Plant Exchange</image:title>
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  </url>
  <url>
    <loc>https://stevenford.xyz/portfolio/aml</loc>
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    <priority>0.5</priority>
    <lastmod>2025-03-02</lastmod>
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      <image:title>Portfolio - Attention and Memory Lab</image:title>
    </image:image>
    <image:image>
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      <image:title>Portfolio - Attention and Memory Lab</image:title>
    </image:image>
    <image:image>
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      <image:title>Portfolio - Attention and Memory Lab</image:title>
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    <image:image>
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      <image:title>Portfolio - Attention and Memory Lab</image:title>
    </image:image>
    <image:image>
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      <image:title>Portfolio - Attention and Memory Lab</image:title>
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    <image:image>
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      <image:title>Portfolio - Attention and Memory Lab</image:title>
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</urlset>

